| Chateau Ksara of Lebanon: Local Focus Versus Global Reach Trade-Off - Teaching Note |
| 作者姓名：Marina Apaydin; Maya Christina Noujaim; Charbel Ghossan;Miguel Manglano;Abdellah Laaouane;Yasmine Jreissati; |
| | 商品編號：8B17M186 |
| 出版日期：2017/12/21 | 內容長度：17 頁 |
Teaching note for product 9B17M186.
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| Chateau Ksara of Lebanon: Local Focus Versus Global Reach Trade-Off |
| 作者姓名：Marina Apaydin; Maya Christina Noujaim; Charbel Ghossan;Miguel Manglano;Abdellah Laaouane;Yasmine Jreissati; |
| 商品類型：Case (Field) | 商品編號：9B17M186 |
| 出版日期：2017/12/21 | 內容長度：13 頁 |
In December 2016, the chief executive officer (CEO) of Chateau Ksara, the largest and most renowned wine producer in Lebanon, was analyzing the company’s sales volume and product availability around Lebanon. To the CEO’s surprise, a popular fine dining establishment in the city did not include any of Chateau Ksara’s wines. Frustrated, he started wondering what could have been the reasons for the omission. Was the quality of wine giving competitors .....more
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